I am beginning with a singular-and-particular goal in mind: become a commercially successful photographer. For me that means that I want photography to be my primary source of income, and I want to have enough money to save for retirement, occasionally travel, and maybe support a family someday in the not-too-distant future.

I’ve seen a lot of advertising for wedding photographers and software supporting wedding photographers. I’m sure there is good money in weddings; I don’t think the market is oversaturated yet. But I’m not interested in weddings. I would shoot a wedding, but I’m not eager or excited to do it. There’s a lot of expectations and stress.

I am more interested in the everydayness of people’s lives. I think that casual outdoor portraiture will work really well here in the Pacific Northwest. There are beautiful wooded areas and beaches everywhere. And people prefer to wear casual clothes here; they’re more comfortable and authentic when they’re wearing Keens or Tevas, not dress shoes. I think people avoid portraits because they feel that they need to dress up and look their sharpest.

I think I have the basic idea behind my brand figured out: I want to be your friendly neighborhood photographer.

I’m trying to do two things right now: One, I’m trying to shoot as much as I can, so I put out an open call on a Seattle photography Facebook group for anyone who wanted their portraits taken–models and fellow photographers; I have a few appointments set up already. And, two, I need to learn how to run a business and do marketing.

I’ve picked up a few books right now:

I’m going to begin reading Accounting for Dummies. But I’m wondering if I should have bought Bookkeeping for Dummies. I’ll find out by reading. This is how I learn best.


From my journal earlier this week:

Be good. Be useful. Create value.
Be good. Be useful. Create value.
Be good. Be useful. Create value.
Be good. Be useful. Create value.
Be good. Be useful. Create value.
Be good. Be useful. Create value.
Be good. Be useful. Create value.